29 June, 2021

Sitecore Marketing Automation Engine fails to start - Possibly Certificate Access Issue

If the Sitecore Marketing Automation Engine service fails to start after the installation, then most of them time, it must be due to certificate access issue. 

If your application pool is using a dedicated service account, then take a note of the service account name. 

If the application pool is configured with ApplicationPoolIdentity, then you can get the IIS Website name for each role. For example, if the IIS Website name is, then ApplicationPoolIdentity will be "IIS AppPool\". 

Once you have got the name of the account, then

  • Select Run from the Start menu, and then enter certlm.msc
  • Under Certificates - Local Computer in the left pane, expand the directory Personal - Certificates.
  • Choose xConnect Certificate, Right Click - All Tasks - Manage Private Keys.
  • In the Permission window, click Add and paste the account name and Apply.


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